Lidya Cortberg, originally hailing from Spain and now calling London home, assumes the esteemed role of Creative Director at DDB Remedy. Boasting over 16 years of hands-on experience, she stands as a proficient creative leader specialising in shaping, developing, and propelling brands across diverse sectors including NGO, FMCG, and Healthcare.

Over the past decade, Lidya has expertly crafted award-winning campaigns, intricate brand identities, seamless online-to-offline design environments, and impactful communications for a myriad of global corporations.

Her illustrious client portfolio features industry titans such as Bayer, Allergan, Gilead, Pfizer, and Unilever, amongst others. Lidya's creative pursuits transcend conventional boundaries, encompassing collaborations with esteemed organizations such as The World Health Organization, Save the Children, and Care International.

Motivated by a deep-rooted belief in the transformative power of creativity, Lidya is unwaveringly committed to leveraging innovative solutions to tackle complex individual, corporate, and societal challenges. Placing people at the forefront, she strives to produce work that is intuitive, emotionally resonant, and accessible.

A fervent advocate for pioneering work methodologies, interdisciplinary collaboration, and continual refinement of design processes through user engagement and client interaction, Lidya cultivates an environment characterized by innovation and inclusivity.

Before her tenure at DDB Remedy, Lidya honed her skills at Mullen Lowe, Melon Rouge, Starlite Festival, and served in-house at Getty Images, alongside her work with Gabriel Corchero Studio in Spain.

Her contributions have earned accolades from prestigious institutions such as the Digital PM Society, The RX Club, PM Society, Tambuli Awards, and Google Awards. Lidya has also served as a jury member for the PHNX Awards and has been featured in interviews by Milk Magazine and The Global Headline Makers, as well as showcased in publications like Dwell and Neo2.

Above all, Lidya derives fulfilment from collaborating with diverse and stimulating individuals, nurturing an environment of continual learning and growth within her teams, and inspiring fellow creatives to unleash their full potential.